We are pioneering future frontiers
F-O-X — A strategic foresight studio.
Our thesis
Future of X means the future of anything. “X” is the unknown we help make real.
From finance to food systems, we explore, prototype, and shape what’s next — whatever your “X” may be.
Who we are
We are a strategic foresight studio that identifies emerging trends, explores future business opportunities, and designs new business models. From insight to execution, we also build MVPs to validate and launch bold ideas.
We partner with visionary enterprises ready to venture into the void.
Our formula
1. Peer into the future
DAY 0 - 28
Using futurism playbooks, we help you anticipate the future of your industry. We pinpoint where technology will drive disruption and which emerging trends carry the most strategic impact for you.
2. Create forward-looking business models
DAY 29 - 56
We iterate, evaluate, and design forward-looking business models that align with emerging trends and deliver disruptive, future-ready products for your organization.
3. Assess rapid prototypes
DAY 57 - 84
We use design thinking and AI to rapidly prototype, test, and refine product ideas — gathering feedback and validating market demand directly.
4. Co-invest, incubate & scale
1+ YEAR
We co-invest with our clients to build and grow new startups, using our startup experience to drive success. We only create what we’re willing to invest in ourselves—ensuring shared value and aligned incentives.
Partner with us
The future is already here
We use AI and first-principles frameworks to spot emerging trends and rapidly prototype new opportunities—keeping you ahead of disruption.
De-risk innovation
Validate trend-driven ideas before committing capital by combining your domain expertise with our futures research and tech insight.
Lean and transparent
AI-powered efficiency beats overpriced on-going consulting.
We deliver clear outcomes, on time, with no bloated on-going fees.
The team
Jesse Parvess - Managing Director
Jesse is a technologist and consultant with a track record of impact across industries. He uses first-principles thinking to shape future-ready strategies and has guided startups toward innovative, market-aligned pivots. He holds a Master’s in AI and a Bachelor's in Chemical Engineering.